Display Panel Business Strategy for Operational Business Models - Take Hon Hai Group as an Example

• Main Authors: LIN, Tze-Min, 林澤民
• Other Authors: Chung, Huimin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/jfhmh6

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 106 === Taiwan's FPD industry has experienced many years of development. The upstream and downstream output value of the display industry is more than 1.4 trillion US dollars, second only to South Korea. In 2017, the total output value of the display industry chain was about NT$1.4 trillion, with a market share of 27.6%. It is the second largest supplier of monitors in the world. The output value of the display industry is also the second largest electronic component industry in Taiwan, second only to the semiconductor industry. The output value of the display industry accounts for about 8% of Taiwan's GDP. In 2017, the overall industry chain of overall displays is estimated to exceed 200 companies in Taiwan, and the overall industry supply chain has created more than 150,000 jobs. Taiwan's largest display products are large-size panel products, accounting for 69%, followed by small-sized panel products accounting for 28%, and other (OLED, touch...) accounting for 3%. In recent years, the panel industry's production capacity has continued to invest, driving the development of key upstream components and forming a complete industrial cluster in Taiwan. The 2008 financial tsunami has challenged the panel industry's past high debt business model. From 2010 to the second quarter of 2015, the debt of four panel factories has decreased from NT$529.6 billion to NT$275.6 billion and debt relief of NT$250 billion. The Taiwanese currency has greatly reduced the operating pressure of Taiwanese manufacturers, but this has caused Taiwan's panel makers to build layouts for the next generation of LTPS and AMOLED production lines, which is not enough. At the same time, although Hon Hai is the last group in Taiwan to enter the panel industry (establishing Innolux), it has become the largest panel supplier in Taiwan through flexible acquisition and other strategies, and plays a pivotal role in the global panel industry. Shake up Samsung's panel supply. This research takes Michael Porter's Five Forces Model, BCG Model, Added Value Analysis, etc., A short, medium and long term panel industry trend is expected with the CQM model established by Prof. Lawrence R. Klein, a Nobel economist in 1980. Which points out that Hon Hai is using the correct product strategy to match the company's global layout and the advantages of upstream and downstream industries. Gradually build a huge panel empire across Taiwan, China, Japan and the United States. On the other hand, from the rising trend of the panel industry in Mainland China, we analyzed the corresponding strategies of Taiwan's panel industry and Hon Hai Group. Finally, it puts forward proposals for the panel industry players in Taiwan to move toward niche products, intelligent manufacturing and globalization.