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• Main Authors: Yun-Ju-Chen, 陳韻儒
• Other Authors: Mark Shen
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/anv224

碩士 === 國立中央大學 === 企業管理學系在職專班 === 106 === Nearly one in five US smartphone owners (18%) have now used a mobile payment app, research released by Parks Associates reveals, with PayPal proving to be the most popular among all US smartphone users with 12%, followed by retail-branded mobile apps (9%), Apple Pay (4%), Android Pay (3%) and Samsung Pay (2%). According to this research , We study one of the payment platforms – ApplePay. Explore the popular keywords for this mobile payments platform. The concept Linking that have two classes, the first layer of mobile payments platform for the most relevant eight words, and the second layer is base on the eight words of the first layer to derive the most relevant word The research shows that ApplePay has a low interaction with the mass-based activities for mobile payment, and focusing on large-scale retail promotion and credit cooperatives Support the number of households. Because of the use of technology is different from other mobile payment app licensing technology, end user use of lower flexibility, and the higher transaction fees. It's not easy to promote compared with other payment platforms, even if the brand is higher; And the new type of finance - Fintech , The mobile payments development of the platform framework (such as biological knowledge) will affect the mobile payments market and mobile payments ecological development. This study will help to pay for the foundation of industrial development to understand and provide relevant industrial applications.