| Summary: | 碩士 === 國立中央大學 === 企業管理學系 === 106 === With the rise of technology and big data technology, privacy issues have attracted more and more attention from the public. There are potential risks in revealing privacy. However, people still choose to disclose personal sensitive information. The gap between privacy concerns and privacy-related behavior is known as the "privacy paradox". The inconsistency between privacy concerns and self-disclosure behavior has not fully explained. The literature argue that when people disclose personal information, they will consider the risks and rewards of revealing privacy. According to the psychological distance of CLT theory proposed by Trope et al. (2007), it will affect a certain feeling psychologically. The greater the temporal or hypothetical from an event, the more distant it appears and the more abstractly. For example, an event is more psychologically distant as it takes place farther into the future, and as it is less likely to occur. Using a CLT perspective in the context of self-disclosure, we develop a framework and experiment to understand the relationship between rewards, privacy risks and self-disclosure intentions, and exploring the impact of psychological distance on rewards, privacy risks and self-disclosure intentions.
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