The Analysis of Investment for Apple Concept Stocks in the Metal Casing Industry

• Main Authors: Tzu-Yu Chi, 錡姿妤
• Other Authors: 王曉雯
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/g29ur8

碩士 === 國立中央大學 === 會計研究所企業資源規劃會計碩士在職專班 === 106 === Thanks to rapid evolution of the global information and communication technology (ICT) these years, the functions of Computers/Communications/Consumer are applied in office to assist people to work more efficiency and in daily life to make people life easier as well. Although there are hundreds of thousands Computers/Communications/Consumer around the world, the products of Apple Inc. (Apple) are deemed to be more attractive and competitive because of unique sense of design and superior appearance. Since Apple utilized lots of metal structure to design its’ product in order to improve better outlook and quality, such design indeed let people to make redefinition of Apple’s products. They think that products of Apple are not only Computers/Communications/Consumer but also fashion and luxury goods. Since Apple achieved success in metal structure, more and more Computers/Communications/Consumer corporations choose to follow Apple’s path. They also utilized metal cosmetic parts to manufacture their smartphones, notebooks, tablets, etc. In addition, as characters of metal cosmetic parts are high strength, high heat resistance and EMI protection, fewer materials and heat dissipation components are consumed during the manufacturing process. Therefore, to achieve the goal of thinner and lighter product design. The study selected the top 3 capital of Metal Casing Suppliers in Taiwan based on the period of year 2015 to 2017 as the research objects, including Foxconn Technology Co., Ltd., Catcher Technology Co., Ltd. and Casetek Holdings Limited. This research focuses on evaluating both operation and financial condition of each corporation.