| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 106 === Taiwanese often take a more aggressive attitude toward financial management, therefore requiring assistance from professional organizations and financial advisers. Consequently, wealth management has become the main source of profit for financial institutions. In addition, Internet and the emerging services that combine technology provide consumers with more convenient usability. However, the trend has slowly erodeds the profits of the financial industry.
Financial technology is based on computer and telecommunication and technologies. Applying these technologies to the finance sectors leads many financial innovations. At present, the main application of such technology-based financial services is in the banking, insurance, asset management and capital markets. It provides users with low-cost, high-ROI financial services, Robo-Advisors system is one of the tools. It uses artificial intelligence, big data analytics and algorithms to find the most suitable portfolio for investors. Besides, Robo-Advisors have the advantages of low-cost and automation. The research questions of the study are as follows:
1. Does the presence of Robo-Advisors threaten the job of financial advisors?
2. Will Robo-Advisors replace financial advisors in the future?
3. How do financial advisors position themselves in the field?
4. How may the bank assist financial advisors to face the trend of Robo-Advisors?
This study used qualitative research method with semi-structured questionnaires as the research tool. There were 7 financial advisors and 9 clients interviewed in Hsinchu Branch of Chinatrust Commercial Bank. The research hopes to obtain the viewpoints from both sides in order to the positioning of Robo-Advisors and financial advisors.
Analysis of the interviews offers the following findings:
1. Financial advisors can-not be replaced by Robo-Advisors at this stage.
2. How the parameters of the algorithms are set is the main reason that clients doubt the objectivity of the Robo-Advisors.
3. Financial advisors should self-position as providing private banking services to meet clients’ needs.
4. Financial advisors should enhance their professionalism though various trainings and courses so they will be more capable of strengthening their relationships with high-end customers.
In this study, the researcher collected data through interview. The results could not be deduced from a single branch to other branches or banks. It is suggested that future researchers may design questionnaires to collect large-scale data from financial advisors and clients in different regions or job grades for obtaining more complete results.
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