| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 106 === In pace with the population’s growing recognition of the importance of dental health and the implementation of National Health Insurance, the output values of the Taiwanese dental health care industry as well as the sum of associated health insurance payments have been increasing from year to year. However, owing to a rapid growth in the number of dental practitioners and dental clinics accompanied by a more limited expansion in health insurance payments, the financial performance of dental clinics has been adversely affected. Items of self-funded dental treatment provide opportunities for additional revenue beyond the maximum health insurance payments. Therefore, the question of how to enter the lucrative market for self-funded medical treatment and how to target potential consumer groups has become a vital one in dental practice management. There are two aspects to this problem that operators of dental clinics should focus their attention on. Firstly, it is necessary to maintain the level of loyalty among existing patients in order to attract new clients by word-of-mouth. Secondly, it is necessary to tap new sources for clientele, increasing the value and quantity of patients.
This study begins by reviewing the environment for medical treatment in Taiwan, exploring the behavior of patients locally and abroad in seeking dental treatment, and setting out the factors influencing consumer satisfaction levels. It then goes on to correlate these factors with the human resource allocation of Taiwanese dentists and methods of dental practice management, revealing the specific characteristics of Taiwan’s dental healthcare environment. Finally, taking a clinic in the Taoyuan region as a case study, it undertakes SWOT analysis of its business environment, formulating SO, ST, WO, and WT business strategies on the basis of this analysis.
The business strategies mentioned above can not only increase patient satisfaction levels, but they can also attract potential clients. By means of market analysis paired with suitable marketing techniques, the population in need of dental healthcare services can be encouraged to receive, in addition to basic dental care, additional high-revenue items of treatment.
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