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• Main Authors: Chih-Jen Shih, 史智仁
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/78u45a

碩士 === 國立中央大學 === 高階主管企管碩士班 === 106 === Purpose - The purpose of this paper is to explain directions and suggestions for strategic decision planning of enterprises and the key factors influencing service transformation when the transition from manufacturing industry to service industry. Design/methodology/approach - The paper adopts the literature review. By the research of servitization of manufacturing, product - service systems and business strategic related literature, and after analysis and arrangement, they concluded that the differences between the strategic decision of service orientation in the manufacturing industry and the traditional manufacturing industry. Findings - in addition to the differences in the strategy concepts of Products, Price, Promotion and Place that the traditional manufacturing industry pays attention to, and People, Physical Evidence and Process should also be included and discussed in the strategic decision-making process of servitization. At the same time, the final demand of customers, ownership transfer of products and influence of technology environment and internal and external organization environment on service transformation are summarized. This paper confirms that creating value process and promting customer relationship and marketing competitive advantage are a direct cyclic concept. Originality/value – Manufacturing’s interest in servitization transformation will continue grow in order to create higher value for business. This article can provide an important reference value for strategic planning in transformation of manufacturing's servitization.