| Summary: | 碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 106 === General life insurance salesman, whose job descriptions include visiting customers, designing, commenting, selling various insurance products, after-sales services, etc. It can be seen that the work is very trivial and complicated. Therefore, the ability of a personal insurance salesperson is naturally important for the operation of the insurance industry. As a result, having good capabilities is one of the most important conditions for insurance companies to recruit clerk at this stage. Thus, the subject of Research focuses on the capabilities required by life insurance salespersons. Through a literature review and a three-round questionnaire survey of dehuai techniques, the research concludes that the ability indicators for personal insurance agents are met through descriptive statistical analysis.Kolmogorov-Smirnov one sample test, and Kruskal-Wallis one-way analysis of variance by ranks, conduct a test of consistency to understand whether the importance and opinion of the indicators expressed by Dehuai experts are consistent, and to test the consistency of opinions among experts in each group.
According to the purpose of the study, the research results are as follows:
1.There are 4 main facets of the personal insurance salesperson ability indicator.
2.The subject of the life insurance salesman capacity index is 19 items.
3.There are a total of 72 in-depth descriptions of the capacity indicators of life insurance salespersons.
Finally, the ability indicators established by this Institute can serve as the basis for the assessment of the ability of life insurance salespersons in the industry and academia in the future.
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