| Summary: | 碩士 === 國立彰化師範大學 === 財務金融技術學系 === 106 === The purpose of this study was to investigate the relationships among Taiwan renewable energy certification perceptions, product trust, environmental responsibility and purchase intention. The main research objectives were the consumers’ in Taiwan. The method of this research was based on online questionnaires survey by convenience sampling and 167 usable questionnaires returned.
The data were collected and analyzed by using the SPSS software, statistical methods were summarized as follows: 1. descriptive statistical analysis; 2. reliability analysis; 3. Pearson correlation analysis; 4. hierarchical regression analysis. The result showed that: 1. renewable energy certification perceptions of the effectiveness of product trust and environmental responsibility and purchase intention had a positive impact; 2. product trust had positive impacts on environmental responsibility and purchase intention; 3. environmental responsibility had positive impacts on product trust and purchase intention; 4. effectiveness of renewable energy certification perceptions and purchase intention of product trust and environmental responsibility was partially mediated.
Finally, based upon the results and conlusions would provided some enterprises practical recommendations, research content, and offer future researchers concrete suggestions.
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