The Relationships among Mating Mind-sets, Self-Monitoring, Atypical Brand Extension, Atypical Brand Extension Evaluation, and Atypical Brand Extension Purchase Intention
碩士 === 國立嘉義大學 === 企業管理學系 === 106 === The article applies the concept of mating mindsets to a study of atypical brand extension, which intends to exam the relationships between mating mindsets, self-monitoring, atypical brand extension fit, atypical brand extension evaluation, and atypical brand exte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86y5rv |