| Summary: | 碩士 === 國立嘉義大學 === 管院碩士在職專班 === 106 === This study is based on the R&D perspective to explore the method for green skin care and cosmetic new products. Patent-based quality function deployment(QFD) was applied to develop new product process and took powder green facial cleaner as an example. After in-depth interviews with 13 customers and clarification of demand quality, those customer's demand attributes and elements were summed up clearly. Surveying the female drivers of Taiwan's six capitals went into CPC gasoline stations were the sampling subjects. A total of 474 valid questionnaires were obtained for the study, and descriptive statistics and reliability analysis were conducted using SPSS 22.0 software. The reliability test for 29 customer requirements was 0.938 with excellent internal consistency.
Selecting top 11 the customer's quality requirements for facial cleansing powder were higher in the average number include moisturizing after cleansing, cleansing and decontamination of the face, and not tightening after washing, and etc. Internal and external experts were required to assist in the conversion major quality to technical characteristics of use. QFD matrix to analyze the key technologies, the top 3 relative weight of the components technical characteristics were the unique source and the natural ingredients from crop extracting 12.3%, pore shrinkage and exfoliating (acne) using protease 11.1%, decontamination and cleanliness in the face applying lipase 11.1% . After the engineering features compared with each other and the target values were compared. The analysis of competing products both K and O was introduced, and the first quality of house(HOQ) was completed.
After internal expert’s meeting focused on the key ingredient technology and the selected keywords of US patents, the results of the integrated patent analysis build a second HOQ, with different cooperative patent classification code and natural ingredients, 61% papaya as the best choice, papaya protease accounted for 47.23% and lipase 42.63% in the enzymes. Analyzing of the number of patents for competitor companies, a third HOQ had been made. P&G was selected by the patent analysis of lipase and papain and the company’s patents related to cleaners were selected.
QFD was rarely used in the developing of cosmetics and skin care products. This thesis integrates questionnaire surveys, QFD, and patent data analysis to help new product development. This new model can provide R&D more efficiently with integrating different interfaces and shorten the time-to-market for the development of new products.
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