Exploring the Impact of Price Promotion and Remedy on Corporate Image and Purchase Intention： An Example of Food Safety
碩士 === 國立東華大學 === 國際企業學系 === 106 === With the rise of health awareness, the issue of food safety has been paid more and more attention. Consumers are often affected by the corporate image when they select retail food products. However, after corporate subject to legal sanctions, resubmitted legal pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86ka7n |