Exploring the impact of scarcity on purchase intention – an example of adidas limited sneakers
碩士 === 國立東華大學 === 國際企業學系 === 106 === A limited strategy is a marketing strategy that manipulates the scarcity effect of enhancing the unavailability of a product by limiting the quantity of the product and increasing the desire of the consumer to own the product.However, little is known about impuls...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5z7yzm |