Explore the Experience and Value of Surfer by the Means-End Chain Approach

• Main Authors: Chun-Lin Liao, 廖俊霖
• Other Authors: I-Wei Shang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/8dttm5

碩士 === 國立東華大學 === 體育與運動科學系 === 106 === In this study, we used the Method-End Chains model through semi-structured nature to interview 20 surfers who are engaged in surfing. We explored the experience of the surfers and the depths of real value they get from the end. We used a half-structured interview one by one and analysis the content, draw Implication matrix diagrams from links between Construct-related, attributes, results, and values. By drawing the number of links levels and strengths, and draw a Hierarchical Value Map, then we can understand what kinds of attributes that surfers engaged in surfing, and how will be produce by these attributes generated. Learn more about what will be the true value of Inner world. The conclusion in this study, showed that the real value obtained by the surfers was the improvement of body and mind, interpersonal relationships, professional fields, and the sustainability of the environment, especially in the environment has the highest degree of rendering. The results of this study will provide academia as a reference for follow-up research and strategic use of surfing-related industries in the future.