Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung

碩士 === 國立高雄餐旅大學 === 飲食文化暨餐飲創新研究所 === 106 === Jiaxian Dist. and Taoyuan Dist. in Kaohsiung are rich in resources which brings out many quality agricultural products, and they’re also the main sources of jin-huang mangos, ma bamboo shoots, and oriental plums. However, because of the area limitation...

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Main Authors: Chiu, Ching-Hsiang, 邱清祥
Other Authors: Tseng,Yu-Hsiu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/q8354p
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spelling ndltd-TW-106NKHC02550122019-05-16T00:37:20Z http://ndltd.ncl.edu.tw/handle/q8354p Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung 大高雄麻竹筍、紅肉李及金煌芒果特色商品開發實務研究 Chiu, Ching-Hsiang 邱清祥 碩士 國立高雄餐旅大學 飲食文化暨餐飲創新研究所 106 Jiaxian Dist. and Taoyuan Dist. in Kaohsiung are rich in resources which brings out many quality agricultural products, and they’re also the main sources of jin-huang mangos, ma bamboo shoots, and oriental plums. However, because of the area limitation and the shelf-life problems, it’s not easy to sell them out and thus causes a great loss for the farmers. Therefore, I would, at first, draw up an online questionnaire to sieve out the local specialties and consumers’ demands and preferences for the local specialties. And then, I’d develop the local agricultural products and improve them according to the sensory evaluations. According to the result of the 308 effective questionnaires, 98% of the consumers were willing to buy agricultural specialties. And among the specialties, ma bamboo shoots, jing-huang mangos, and oriental plums were ranked number 2, 3, and 4. Also, the most popular packaging are chips packs and ready-to-eat food packages. After being packed, they can be sold for 201-300 dollars. Thus, I developed 7 kinds of special agricultural products (ma bamboo shoots spiced with molasses, ma bamboo shoots fried with sauces, porridge with ma bamboo shoots, dried oriental plums, special oriental plum dip, dried jing-huang mangos, special jing-huang mango dip). And according to the sensory evaluations, each product got more than 3 points, which represents that all of them are accepted by consumers. What’s more, ma bamboo shoots spiced with molasses, special oriental plum dip, dried oriental plums, and special jing-huang mango dip got more than 4 points, which indicate they are well-accepted and have a great market potential. Tseng,Yu-Hsiu 曾裕琇 2018 學位論文 ; thesis 134 zh-TW
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language zh-TW
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description 碩士 === 國立高雄餐旅大學 === 飲食文化暨餐飲創新研究所 === 106 === Jiaxian Dist. and Taoyuan Dist. in Kaohsiung are rich in resources which brings out many quality agricultural products, and they’re also the main sources of jin-huang mangos, ma bamboo shoots, and oriental plums. However, because of the area limitation and the shelf-life problems, it’s not easy to sell them out and thus causes a great loss for the farmers. Therefore, I would, at first, draw up an online questionnaire to sieve out the local specialties and consumers’ demands and preferences for the local specialties. And then, I’d develop the local agricultural products and improve them according to the sensory evaluations. According to the result of the 308 effective questionnaires, 98% of the consumers were willing to buy agricultural specialties. And among the specialties, ma bamboo shoots, jing-huang mangos, and oriental plums were ranked number 2, 3, and 4. Also, the most popular packaging are chips packs and ready-to-eat food packages. After being packed, they can be sold for 201-300 dollars. Thus, I developed 7 kinds of special agricultural products (ma bamboo shoots spiced with molasses, ma bamboo shoots fried with sauces, porridge with ma bamboo shoots, dried oriental plums, special oriental plum dip, dried jing-huang mangos, special jing-huang mango dip). And according to the sensory evaluations, each product got more than 3 points, which represents that all of them are accepted by consumers. What’s more, ma bamboo shoots spiced with molasses, special oriental plum dip, dried oriental plums, and special jing-huang mango dip got more than 4 points, which indicate they are well-accepted and have a great market potential.
author2 Tseng,Yu-Hsiu
author_facet Tseng,Yu-Hsiu
Chiu, Ching-Hsiang
邱清祥
author Chiu, Ching-Hsiang
邱清祥
spellingShingle Chiu, Ching-Hsiang
邱清祥
Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung
author_sort Chiu, Ching-Hsiang
title Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung
title_short Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung
title_full Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung
title_fullStr Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung
title_full_unstemmed Developing of Featured Products of Ma Bamboo Shoots, Oriental Plums, and Jin-huang Mangos in Kaohsiung
title_sort developing of featured products of ma bamboo shoots, oriental plums, and jin-huang mangos in kaohsiung
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/q8354p
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