The Relationship between Consumer Happiness Evaluation and Packaging Design Attributes-Take chocolate packaging as an example
碩士 === 國立高雄師範大學 === 文化創意設計碩士學位學程 === 106 === How to give consumers the feeling of well-being through the packaging design of chocolate, so that the products are loved and recognized to increase the willingness to purchase are issues worthy of consideration by the relevant industry. In this study, we...
Main Authors: | Chao Yi, 趙儀 |
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Other Authors: | Chen Chun-Chih |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/2kc452 |
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