| Summary: | 碩士 === 國立澎湖科技大學 === 觀光休閒系碩士班 === 106 === The main purpose of the study is to discuss the tourist attractions, such as tourism satisfaction and travel willingness, and to explore the differences between the different demographic variables and the tourist image of the patrons and tourists. Whether there are significant differences in the study of the willingness to study, and the discussion of the relationship between the tourist image, the satisfaction of tourism and the willingness to travel again. In this study, we use the questionnaire survey method to collect the research samples. From the variance analysis and the SEM equations, we can find that the variables of different demographics are related to the tourist satisfaction and the willingness of travel There is a significant difference and the tourism image has a positive effect on the tourism satisfaction and the willingness to travel again; the tourism satisfaction has a positive effect on the willingness to travel again. Finally, the results for the conclusions and recommendations for the promotion of units and operators in the management, marketing
strategy reference.
|
|---|
