Exploring the Use Intention of Mobile Payment LINE Pay in the Technology Acceptance Mode

• Main Authors: WANG, JIAN-KAI, 王建凱
• Other Authors: YOU, SONG-WEN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/qceehs

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 106 === 　　With the advancement and convenience of technology, mobile phones have become an indispensable device for everyone. Of course, the popularity of mobile devices has also led to the rise of mobile payments. At the LINE 2014 conference in Tokyo, the Chief Operating Officer Aizawa announced the launch of the payment platform, LINE Pay, and announced that LINE has officially entered the mobile payment market. How do consumers view this technology application? Therefore, this study uses the technology acceptance model to explore the consumer's intention to use mobile payment LINE Pay. 　　In this study, 311 valid questionnaires were collected through questionnaire surveys. According to the statistical analysis, the consumers' perception of ease of use of mobile payment LINE Pay has a positive effect on the perceived usefulness of using mobile payment LINE Pay. Too complicated operator interface may reduce the usefulness perceived by consumers; consumer adoption of mobile payment LINE Pay's perceived usefulness and perceptual ease of use have a positive effect on adopting mobile payment LINE Pay, and finally Consumer adoption of mobile payment LINE Pay adopts a positive influence on the use of mobile payment LINE Pay. Overall, it is known that the overall acceptance of LINE Pay by consumers for mobile payment is quite high. This may also come from the fact that LINE itself has already used quite a bit in Taiwan, showing that consumers have a positive affirmation of LINE Pay service, so the future will Consumers using mobile payments can refer to this research result.