International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market

• Main Authors: Yu-han Chen, 陳禹涵
• Other Authors: Chung,Chao-cheng
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/d98pg2

碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === According to the estimation of the World Health Organization (WTO), the global elderly over the age of 65 is nearly 700 million in 2025. The issue of population ageing has been confirmed in the past 10 years. During these years, market of care services or products is increasing. In addition, the demographic structure of emerging markets has tremendous changes. For example, the proportion of middle-aged and older people has continued to increase in Southeast Asia and China. Moreover, the increase in economic income has stimulated business opportunities. Business opportunities of medical-related industries transferred from European and American markets to China, Southeast Asia, India and other emerging markets. Among the emerging markets, India is the most attractive market. India may be the next factory of the world in next ten years. The research explores international strategies of Taiwanese assistive device industry through case study. Throughout the industry environment analysis, we can understand the situation of assistive device industry in India. Moreover, the research finds the core competencies of the case company by resource-based view. Furthermore, the research collects information of external and internal environment by SWOT. In the end, the research provides the case company future business strategies and some suggestions for other Taiwanese companies which want to enter Indian market. The research purpose is to contribute to Taiwanese assistive device industry.