International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market

碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === According to the estimation of the World Health Organization (WTO), the global elderly over the age of 65 is nearly 700 million in 2025. The issue of population ageing has been confirmed in the past 10 years. During these years, market of care services or prod...

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Main Authors: Yu-han Chen, 陳禹涵
Other Authors: Chung,Chao-cheng
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/d98pg2
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spelling ndltd-TW-106NSYS51210432019-11-21T05:32:59Z http://ndltd.ncl.edu.tw/handle/d98pg2 International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market 台灣輔具產業跨國經營策略探討—以康揚股份有限公司在印度市場為例 Yu-han Chen 陳禹涵 碩士 國立中山大學 企業管理學系研究所 106 According to the estimation of the World Health Organization (WTO), the global elderly over the age of 65 is nearly 700 million in 2025. The issue of population ageing has been confirmed in the past 10 years. During these years, market of care services or products is increasing. In addition, the demographic structure of emerging markets has tremendous changes. For example, the proportion of middle-aged and older people has continued to increase in Southeast Asia and China. Moreover, the increase in economic income has stimulated business opportunities. Business opportunities of medical-related industries transferred from European and American markets to China, Southeast Asia, India and other emerging markets. Among the emerging markets, India is the most attractive market. India may be the next factory of the world in next ten years. The research explores international strategies of Taiwanese assistive device industry through case study. Throughout the industry environment analysis, we can understand the situation of assistive device industry in India. Moreover, the research finds the core competencies of the case company by resource-based view. Furthermore, the research collects information of external and internal environment by SWOT. In the end, the research provides the case company future business strategies and some suggestions for other Taiwanese companies which want to enter Indian market. The research purpose is to contribute to Taiwanese assistive device industry. Chung,Chao-cheng Fong,Cher-min 鍾招正 方至民 2018 學位論文 ; thesis 90 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === According to the estimation of the World Health Organization (WTO), the global elderly over the age of 65 is nearly 700 million in 2025. The issue of population ageing has been confirmed in the past 10 years. During these years, market of care services or products is increasing. In addition, the demographic structure of emerging markets has tremendous changes. For example, the proportion of middle-aged and older people has continued to increase in Southeast Asia and China. Moreover, the increase in economic income has stimulated business opportunities. Business opportunities of medical-related industries transferred from European and American markets to China, Southeast Asia, India and other emerging markets. Among the emerging markets, India is the most attractive market. India may be the next factory of the world in next ten years. The research explores international strategies of Taiwanese assistive device industry through case study. Throughout the industry environment analysis, we can understand the situation of assistive device industry in India. Moreover, the research finds the core competencies of the case company by resource-based view. Furthermore, the research collects information of external and internal environment by SWOT. In the end, the research provides the case company future business strategies and some suggestions for other Taiwanese companies which want to enter Indian market. The research purpose is to contribute to Taiwanese assistive device industry.
author2 Chung,Chao-cheng
author_facet Chung,Chao-cheng
Yu-han Chen
陳禹涵
author Yu-han Chen
陳禹涵
spellingShingle Yu-han Chen
陳禹涵
International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market
author_sort Yu-han Chen
title International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market
title_short International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market
title_full International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market
title_fullStr International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market
title_full_unstemmed International Strategies of Taiwanese Assistive Device Industry: The Case of Karma Medical Company in Indian Market
title_sort international strategies of taiwanese assistive device industry: the case of karma medical company in indian market
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/d98pg2
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