A preliminary investigation on genre preferences of popular music in different states in the U.S.: A application of Pollstar box office data

• Main Authors: Yi-ying Peng, 彭譯瑩
• Other Authors: Chien-Yuan Sher
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/9c7nqp

碩士 === 國立中山大學 === 企業管理學系研究所 === 106 === This thesis discusses the relationship between the genre attribute of each performer and the change of average ticket price in each state of US. The purpose of this thesis is to know how to choose a suitable venue to hold a concert to increase the concert revenue, base on the result of this analysis. By using the historical box office data from the Pollstar website, the genre attribute data of each performer from the Spotify website, the view count data from Youtube website, and the concert market theory model to conduct the regression analysis to observe the change of average ticket price. Results suggest that the average ticket price of the concert of Blues and Folk is generally higher in US concert market, the average ticket price of the concert of Alternative, Electronic and Hip-Hop is generally lower. The average ticket price of the concert of Country is generally lower in middle US. In addition, it is less suitable for concerts in Kansas, and more suitable for concerts in Nevada for the singer of genre Pop. It is less suitable for concerts in Arkansas for the singer of genre Rock.