The impact on answering time, response rate and user experience of using color on web survey

• Main Authors: Meng-yuan Chiang, 江孟芫
• Other Authors: Hsin-Hui Lin
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/b8nfnp

碩士 === 國立中山大學 === 資訊管理學系研究所 === 106 === Web survey has been widely used for academic research, market survey, etc. Therefore, how to improve the efficiency and performance on questionnaires becomes an important issue. This research is to find out how it impacts the answering time, response rate, and user experience when we add colors on the survey page. To examine the effect of color, two experiments of online survey had been conducted, the first experiment added the color on the option of the questions, and the second one added color on the keyword and the options of the questions. These surveys had recorded the answering time and response rate of the subject, and the user experience by user experience questionnaire(UEQ) was also measured. The results show that the use of color on survey page has no significant differences with answering time and response rate. However, there are some scales of user experience have significant differences with the use of color on survey page.