| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 106 === Agriculture is the cornerstone of Taiwan''s economic development, however, since
industrial development has replaced agriculture, coupled with the impact of trade
liberalization, the size of agriculture is too small, the international competitiveness has
been lost, the income of agricultural practitioners and households has been low,
agricultural production from the trade surplus to the deficit, and so how to establish
agricultural production, marketing, biotechnology research and development strategy
alliance to make up for the small-scale agricultural production pattern and to develop
Taiwan agriculture with the advantages of exquisite small farmers, technical leaders
and quality products, it is bound to become the primary research direction of policy
making. How to improve the production and marketing of the organization and
marketing environment, improve the efficiency of agro-marketing, so that Taiwan''s
agricultural products competitiveness effectively promoted, is the future agricultural
development must pay attention to.
This study explores the interaction between strategic alliance manufacturers by
game theory, to explore how to establish a strategic alliance of agricultural production,
marketing and biotechnology research and development to make up for the small-scale
agricultural production pattern; The results show that the cooperation or alliance among
different production and marketing classes must take into account the increase of
overall output after the popularization of agricultural technology, Or consumers to
increase the demand for new products caused by the imbalance between supply and
demand, avoid price misalignment or decrease in revenue due to price collapse the
cooperation or alliances between the production and marketing classes must take into
account the increase in overall production after the popularization of agricultural
technology, or the imbalance of supply and demand resulting from increased demand
after the increase of new products by consumers, Avoid a price imbalance or a sharp
fall in revenue from falling prices. In addition, the close relationship of strategic
alliances or the accumulation of trust and relationship capital arising from the common
interests can be regarded as the factors that the dynamic industrial network and the
agricultural extension related products share the sales channel, increase the sales of
agricultural products or reduce the cost of logistics delivery
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