The Critical Success Factors and Adoption Decisions of New Retail for Liquor Stores

• Main Authors: Li, Jian-De, 李建德
• Other Authors: Yeh, Ching-Chiang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/ddpe63

碩士 === 國立臺北商業大學 === 企業管理系碩士班 === 106 === In recent years, the demand for liquors has become higher and higher in Taiwan, especially as the imported liquors. After liquor sales were opened, Liquor Stores begin to spring up. There are more and more ways to sale liquors, and the traditional liquor stores have been less transformed and innovated. The research is based on the concept of new retail proposed by Jack Ma in 2016, and collects relevant literature of the combination of "New Retail" and "Liquor Stores" to discuss the key factors of the new retail of the liquor stores. The research has used the expert survey method and Fuzzy Delphi Method to screen the dimensions and factors, and has used the Fuzzy Multi-Criteria Decision Making to confirm the weight and sum up the priority of indicators.Lastly, the research has used the Rough Set Theory and The Dominance-based Rough Set Approach to discuss the adoption intention of the consumers.