Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
碩士 === 國立清華大學 === 科技管理研究所 === 106 === The global cosmetic industry has been growing at a rapid and consistent pace for the last few years. In recent years, practices of merge and acquisition prevail in cosmetic industry apart from forming strategic alliances. After observing and analyzing current st...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kdsjng |
| Summary: | 碩士 === 國立清華大學 === 科技管理研究所 === 106 === The global cosmetic industry has been growing at a rapid and consistent pace for the last few years. In recent years, practices of merge and acquisition prevail in cosmetic industry apart from forming strategic alliances.
After observing and analyzing current strategic alliance environment of global cosmetic industry and case studies. We believe marketing alliances and R & D alliance can improve their resources and capabilities to build up the competitive advantage.
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