Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective

碩士 === 國立清華大學 === 科技管理研究所 === 106 === The global cosmetic industry has been growing at a rapid and consistent pace for the last few years. In recent years, practices of merge and acquisition prevail in cosmetic industry apart from forming strategic alliances. After observing and analyzing current st...

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Bibliographic Details
Main Authors:	Liu, Szu-Hsiu., 劉思秀
Other Authors:	Liu, Yu-wen
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/kdsjng

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spelling	ndltd-TW-106NTHU52300042019-05-16T00:08:09Z http://ndltd.ncl.edu.tw/handle/kdsjng Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective 以策略管理觀點探討台灣化粧品產業之聯盟 Liu, Szu-Hsiu. 劉思秀碩士國立清華大學科技管理研究所 106 The global cosmetic industry has been growing at a rapid and consistent pace for the last few years. In recent years, practices of merge and acquisition prevail in cosmetic industry apart from forming strategic alliances. After observing and analyzing current strategic alliance environment of global cosmetic industry and case studies. We believe marketing alliances and R & D alliance can improve their resources and capabilities to build up the competitive advantage. Liu, Yu-wen Lin, Bou-Wen 劉玉雯林博文 2017 學位論文 ; thesis 42 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立清華大學 === 科技管理研究所 === 106 === The global cosmetic industry has been growing at a rapid and consistent pace for the last few years. In recent years, practices of merge and acquisition prevail in cosmetic industry apart from forming strategic alliances. After observing and analyzing current strategic alliance environment of global cosmetic industry and case studies. We believe marketing alliances and R & D alliance can improve their resources and capabilities to build up the competitive advantage.
author2	Liu, Yu-wen
author_facet	Liu, Yu-wen Liu, Szu-Hsiu. 劉思秀
author	Liu, Szu-Hsiu. 劉思秀
spellingShingle	Liu, Szu-Hsiu. 劉思秀 Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
author_sort	Liu, Szu-Hsiu.
title	Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
title_short	Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
title_full	Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
title_fullStr	Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
title_full_unstemmed	Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective
title_sort	evaluation on strategic alliance of taiwan cosmetics companies from the strategic management perspective
publishDate	2017
url	http://ndltd.ncl.edu.tw/handle/kdsjng
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Evaluation on Strategic Alliance of Taiwan Cosmetics Companies from the Strategic Management Perspective

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