How do MOOC providers generate effective freemium strategies for IT learners? Investigating the Determinants of Users’ Willingness to Pay

碩士 === 國立清華大學 === 服務科學研究所 === 106

Bibliographic Details
Main Authors: Huang, Yu-Wen, 黃郁雯
Other Authors: Hsu, Pei-Fang
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/dz2c9e
Description
Summary:碩士 === 國立清華大學 === 服務科學研究所 === 106