The Elements of attracting audience in Taiwanese Science Communication Drama：A Case Study of C.S.I.C.

• Main Authors: Wang, Tzu-Hsuan, 王子瑄
• Other Authors: Wang, Yin-Kuo
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/e374q3

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 106 === To the public, the viewpoint of the science has changed from the "popularization of science" to the "science communication" between the eighteenth and the twenty-first century. Science communication claimed to be science-based and communication-oriented. Through the professional theory and practical skills in the field of communication, it made the public closer to the science and be interested in it as well. Furthermore, it formed an equal and continuous interactive relationship of science, communication, and the audiences. As a form of science communication, "dramas" has created successful cases in eastern and western countries. It not only had the advantages of media and the commercial values but created more possibilities between science and the public. This research took "Forensic Heroes" as the case, identifying the elements of how Taiwan's science drama attracts audiences. First, the literature analysis method was applied to summarize the elements of how these successful cases in China, Japan, and Korea attract audiences, verifying their commonality with "Forensic Heroes". Second, the in-depth interview was also applied to enlighten how science dramas attract audiences through the academic, the industry, and the audiences. The results indicated that there were four major elements of attracting the audiences in science drama, which were "the adoption of fine scripts", "the shaping of idol traits", "the compactness of the plot reflecting the society" and "the shaping of target and fans group". At the same time, the dramatic form effectively touched the public that lacks scientific knowledge and interests. Through integrating scientific knowledge and connotation into the plot, it allowed audiences to watch the science drama actively. Not only did they receive the knowledge naturally but also were influenced subtly. Moreover, it would affect the follow-up scientific behaviors of the audiences, shaping their spirit and attitude toward science. As for the science drama, what is the most appropriate method between the theme content and the target audience? The study has found that the best way to establish the relationship between them is the most appropriate method.