| Summary: | 碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 106 === With the rapid development of Internet technology, people become used to collect health-related information by Internet. Social Q&A services allow people ask question in their own language and provide a place where people can participate anonymously, therefore consumer often use social Q&A platforms to obtain health information. This research used Yahoo! Answer Taiwan as the research field and collected 1,500 health-related questions in 2012, and analyzed the vocabulary; words and phrases used in the consumer's health information needs description by content analysis to understand their hidden concept, content structure and writing style. The researchers extracted 17,132 descriptive vocabularies with open codes, and extracted 97 features from the similarity into 16 attributes and four categories, named "disease-related information", "medical related information", "background information” and "askers’ expectation of the answer".
The results indicated that in the health information inquires, consumers mentioned that the "disease symptoms" and "treatment" related information accounted for the highest proportion. People are not afraid to mention background information, especially in terms of event situation and personal background. The health information source of the questioner is the most common among others, and it is less likely to turn to the social Q&A service platform after reading professional books or literature. In askers’ expectation of answer, they expect to get similar experience or personal experience. In terms of content structure, about 57% of the number of words is less than 80 words. Nearly 80% of the questions are not used for supplementary function. If they use it, often use once. In writing, 50% of the queries focus on etiquette such as "please", "thank you", "sorry", etc. ; "Punctuation errors" occur most often, followed by "errata or missing words", "content retelling questions", "sub-language", "spoken language" and " synecdoche” ,etc. The results of this study provide health information social Q&A services platform operators, health information website operators and medical personnel or related units as a reference for updating system functions, platform interfaces or health education guidelines.
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