A Study on Sharing Economy – The Case of Airbnb

• Main Authors: Fang, Min-Hsin, 方敏馨
• Other Authors: Ying, Yung-Hsiang
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/45rg57

碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 106 === Sharing economy prospers in conjunction with mobile networks, social media and mobile payments. It has been gradually developed from 2008 financial tsunami and is booming status in every industry nowadays. In recent years, many governments take share of sharing economic issues as one of the key national development projects. The purpose of this study is to explore the development of sharing economy, the positive and negative externality of Airbnb, and the price comparison between Airbnb and the traditional hotels. Firstly, the paper explores the status of the whole sharing economy industry, and then discusses the development of Airbnb and the Airbnb terms of each country. After confirming the research structure and collecting the relevant data, the collected data are quantitatively analyzed, and the conclusions and suggestions of this study are put forward according to the analysis results. In order to achieve the above purpose, this study takes the data collection from various network and the collected data is analyzed by STATA14.0 software. The research results are verified with, descriptive statistics, correlation coefficient, linear interval regression analysis and other statistical verification analysis respectively, and finally put forward conclusions and suggestions for this study. This study is based on a sharing economy, exploring its development and how countries face such an irresistible business trend. Airbnb is one of the typical companies in the sharing economy and has extended its business scale in 191 countries around the world. In recent years, Airbnb tries to actively develop its business in various countries and seek for legalization locally, but because of security, regulations limitation, taxes and other social issues, countries or local governments have updated regulations to meet or limit Airbnb in the local development. This study aims to study price gap between Airbnb & the traditional hotel in those 51 destinations, and what factors will have impacts on Airbnb price level; through relevant data collection in those 51 destinations, the findings found the traditional hotel price is more than double Airbnb price. This price gap will affect many travelers’ accommodation choices. Moreover, rental index and hotel prices will also affect the Airbnb price level. Therefore, Airbnb’s high development will affect local rental index and have certain impact on the traditional hotel industry. Airbnb entered Taiwan in 2013 and launched a traditional Chinese interface in 2017; however, its business has not been legalized by Taiwan government yet. In response to the subsequent prosperous tourism and economic development, the government policy should have the concept to assist the development of such sharing economic enterprises locally. Furthermore, the government can update the out-of-date regulations to solve safety and tax issues for such new business models in order to create a win-win situation.