Research on Marketing Strategy of the New Media Platform: A Case Study of the Official Channel of Company A on the YouTube Site.
碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 106 === Due to the rise of network video platform and the growth of usage, the traditional television media, under the impact of the continuous drop in overall viewership and advertising volume, faced the attitude of the Internet media from the original...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/dv8yg9 |