The Study of Visual Illusions on Land Justice Issues Poster Design

• Main Authors: Hung, Ge-Li, 洪閣勵
• Other Authors: Liu, Chien-Cheng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/xjuhww

碩士 === 國立臺灣師範大學 === 設計學系 === 106 === The ways to design poster are ever-changing. They are all created by event or issue. Even in this modern society with booming technology, poster design is still valuable, and it even recreate the visual communication a new life by combining media such as art or video. However, the information is changing rapidly in our daily life. How could designers convey information effectively on poster design and get viewers to pay attention and reflect? Which one would be the best way to present our appeal, bring more interest and visual thinking to viewers? They are all the key points of design execution. Methods of this study included literary analysis, case study and creative experimentation. The main theme of the study is visual illusion, which contain phenomenon of contradiction between visual and perception, and serves as one of the common visual design methods nowadays. I generalized six kinds of illusion images through the study process, including geometrical-optical, overlapping illusions, gradient illusion, negative space, contrary to reasongraph and ambiguous figure, and then explored the patterns of species, the evolutionary context of the images, the presentation methods, color expressions and narrative, etc. They are all based on land justice issues as the core purpose. Land is the natural resource that we can’t live without, but land-use competition is the big source of the land problem in Taiwan. The issues are divided into three main categories: environmental conservation, cultural protection and bridging the rich-poor gap. Using soil, sand and iron powder as mediums makes the visual communication be more effective. By making the experimental creations, it show us every possibility of the illusion in visual communication. The study discovered that most color contrast of illusion images are strong. With high contrast, the contradictory relationship of issue could be set off. Otherwise, most of illusions have cause-effect relationship and be transformed in 2D, 3D or multidimensional space. They all contain temporal and spatial concepts. Moreover, most of illusions abound in similes more than metaphors, for they are trying to enhance viewer’s understanding about complex illusion images. However, contrary to reasongraphs and ambiguous figures often have diverse shape, they have more chances to contain metaphors, their narrativity's power is relatively strong , and using natural medium makes visual communication more effectively pass information of land justice issues.