The Research of Taiwan Public television’s Image: Take the Reports of 《Apple Daily》、《Liberty Times》、《China Times》for Example.

• Main Authors: Wu, Ju-Yi, 吳筑怡
• Other Authors: Liu, Li-Hsing
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/89h2nu

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 106 === Shih Hsin Databases（2014）investigate that people’s behavior in use media in Taiwan. And the research find out that television is the most often one. How to choose program on TV is become the key point in such complicated mass media platform. For the aim of nobleness and program’s quality, Public Broadcasting Television is a excellent channel to choose. Taiwan Public Broadcasting Television start to play its own program in 1984, but still not has its own television station until 1998. In this period of time, people still have little ideas about public television. On the other hand , with the intricate construction of television subscribers currently, the share in cable TV is marked 80％ and there is little wireless TV subscribers on the contrary. Furthermore, MOD(multimedia on demand) has become prosperous platform to watch TV for people. The question is how to positioning Taiwan Public Broadcasting Television in this situation? The number of the research about Taiwan Public Broadcasting Television is various.Early study focus on its peril situation when public television didn’t have its own television station. Following literature concentrate on currently problem, the strategy of produce program, marketing and audience. This study concerned that newspaper how to create the image of Taiwan Public Broadcasting Television. We chose《Apple Daily》、《Liberty Times》、《China Times》for sample ,using context analysis to observe the way of newspaper a to describe the image of public television.