Exploring the output value of sports venues with different operating patterns based on Input-output Theory

• Main Authors: Wu, Cheng-Yu, 吳承諭
• Other Authors: Chen, Mei-Yen
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/es8u32

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 106 === The sports industry refers to related industries or organizations that provide consumers with related products, facilities, venues, and services in sports and recreation. The sports stadium industry is one of the core industries of sports. The operation of sports venues and the created output value can only be learned from the financial statements. However, the true value of its contribution related to the overall sports industry can’t only be presented by accounting system. Hereby, the purpose of this study is to analyze the relatives between different types of sports stadiums and gymnasiums, and to study the direct, indirect, and derivative values of the overall economy by taking sports centers and private sports venues as research objects. The research method is based on the Input-output model. The sources of information are from the financial statements, detailed operating expenses, and the “Industry, commerce and serve census” data of sports venues, and are calculated on the basis of Input-output table (I.O.)published by Directorate General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. Analyze the output value and conduct the difference analysis for publicly-owned and purely private sports venues separately. The data processing and analysis method is to calculate the total output value by classifying the expenditure items based on the compilation of I.O. and re-setting the I.O. of the sports venues. As a result, it is learned that the stadium's output to the overall economy is more than double its operating input. It shows that this industry contributes significantly much more than the income(loss) of the its financial statements. In addition, through the exclusive I.O. table of each stadium, the correlation coefficient of each department is analyzed and ranked. Then the selection of the operator's strategic alliance is provided. This study allows operators to understand the value of the industry, and strengthen future development strategies by analyzing industrial linkages. It is also suggested that the government should support sports stadium industry, which will do great effects on improving economic development, promoting the regular exercise habits of people, and enhancing social welfare.