The Impact of Environmental Consciousness and Product Involvement to Environmentally Friendly Products Purchase Intention:A Structure Approach

碩士 === 國立臺北大學 === 企業管理學系 === 106 === The issues of environmental pollution are concerned with by more and more customers who have environmental consciousness. There are also more and more green/ friendly products which may be less pollution for our environment in the market. The purpose of this stud...

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Bibliographic Details
Main Authors: CHEN,YA-CHIN, 陳雅琴
Other Authors: PENG, YI-NUNG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/u4775e