The Study of Motion Graphic Creation of Taiwanese Traditional Song, “Bang Chhun- Hung”

• Main Authors: Li-Chun Shen, 沈里均
• Other Authors: 詹玉艷
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/uxt36n

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 106 === Taiwanese traditional songs represent civil culture and lives, with Taiwanese instruments and their own celestial voice. To promote them, the creation changes conventional communication modes from oral spreads into motion graphics, constructed by music visualization for integral connection. Hopefully, this brand-new media can expand public acceptability and preference for rapid and effective propagation. The creation focuses on the visual iconographic narration of Taiwanese traditional song, “Bang Chhun- Hung”, and music and visual synesthesia. In the content plan, compare the collected documents of “Bang Chhun- Hung” with research of self-isolation, and apply them into motion graphics and narrative structure. Then in visual performance, analyze the examples of music-visualized creation and decent motion graphics to obtain references of symbolization, design styles, and theory of music and visual synesthesia. The creation consists of re-composed song, “Bang Chhun- Hung” based on the creator’s music background, and personal recording by A Cappella, which is popular nowadays. Furthermore, combine the reinterpretation song with synesthesia theory and references mentioned above into motion graphics. Finally, set the homonymous word “Close” related to “Cloth” as the title of the creation. Lead the audience into an abstract psychological world about performance, contribution, and adjustment of self-isolation, through meticulous visual design. With the inheritance of Taiwanese traditional songs’ spirits and distinctive interpretation, hope it can produce unforgettable experiences.