| Summary: | 碩士 === 國立臺東大學 === 進修部暑期文化資源與休閒產業碩士專班 === 106 === In recent years, issues regarding the public’s involvement in tourism activities have come to the fore especially to scholars. The ways to engagement in these activities have dramatically changed, and locals’ involvement in tourism as well as self-motivated spirit is of greater importance. This research aims to get a better understanding of local tourism in Chenggong, targeting residents in Chenggong community. With the results comes the analysis of how much residents’ tourism social network, group centrality and group intermediary impact the locals. This research employs the questionnaire approach, with fifty questionnaires targeting residents engaging in tourism business and forty-five valid collected. The results suggest that the network among tourism activities is strong and that group centrality, along with group intermediary is strongly associated with the residents engaging in tourism activities. Moreover, most residents are convinced that greater development of tourism brings about booming business and economy of Chenggong. In other words, as the tourism social network gets stronger, so too does the residents’ willingness to engage in tourism activities. Given that, so long as we are able to cultivate residents’ sense of involvement, forge their consensus, value either the central or intermediary in the social network by drawing on their interpersonal relationships to help the residents get involved in tourism business, and with the effects brought by crucial figures to promote tourism and create a friendly atmosphere in which the residents are delighted to engage in tourism activities, these will be surely beneficial to the sustainable development of tourism in Chenggong. This research deals with the relation between the public’s involvement and tourism activities, hopefully serving as a reference for the authorities concerned.
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