CHADAETEA- Modern Design Tea Store to Promote Taiwanese Tea Culture

• Main Authors: Yi-Tzu Chang, 張以滋
• Other Authors: 曹承礎
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/q2pdp9

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 106 === This business plan was undertaken to determine if it is feasible to start a tea restaurant in Taipei City. CHADAETEA, our tea restaurant is to inspire and nurture the human spirit – one person, one cup, and one slow-paced moment at a time and let people fall in love with Taiwanese tea culture again. We want to see if this mission can be realized when financial also shows positive. This business plan includes the restaurant introduction, description of the products and services, overall analyses of the tea industry in Taiwan, and marketing strategies. Further on, a financial analysis was executed to determine whether the proposed plan offers a profitable investment. This includes an examination of the start-up costs and funding, as well as the creation of an income statement and the statement of cash flows for the first five years. These financial forms then made it possible to perform a break-even analysis. The purpose of this business plan is to consider as many relevant factors as possible and to compile information and date in order to have a more accurate plan. After all, a business plan is not a static document, but a document that requires several modifications as the business develops.