| Summary: | 碩士 === 國立臺灣大學 === 地理環境資源學研究所 === 106 === In this paper, the assemblage approach is used to illustrate the meaning of localness, which is the process of territorialization, de-territorialization and re-territorialization. The mechanism of making the meaning of the localness assembled and transformed is the movement of the Taiwanese tea industry, which drives the heterogeneous elements such as tea and tea-making technologies assembled, dismantling and re- assembled
In the 1980s, Taiwan''s tea industry faced a transformation, cause domestic production was in short supply. In this situation, Taiwanese businessmen combined with the government''s Southern Policy to divert the tea industry from Taiwan to Vietnam. In order to make the Vietnamese tea industry become a part of Taiwan''s tea industry, it is necessary to adjust the materiality of tea and the technology of tea making in Vietnam, makes the tea can be sold back to Taiwan to fill the shortage of Taiwanese tea.With the expansion of abroad tea imported, Taiwan began to reflect on the significance of localness. In addition to mobilizing negative discourses and strengthening the distinction between local and abroad, it also uses the geographical indications and local specialty teas to strengthen Taiwan''s localness significance. In this context, Vietnam''s Taiwanese tea was ruled out by Taiwan''s territorial significance. In addition to causing difficulties in tea sales and reduced profits, it also indirectly led to the lack of capital investment in Vietnamese tea, which makes the lower quality and could be verified its place of origin by scientific inspection techniques.
In order to re-mobilize the Vietnamese tea industry, some Taiwanese businessmen brought the tea plants to North Vietnam’s high mountainous area, and hoped to combine Taiwan''s discourse of high mountain tea to respond to Taiwan''s localness meaning. At the same time, with the rise of the beverage tea market, it has brought another routes for Taiwanese businessmen to develop. Therefore, tea producers transform different management systems and tea-making technologies, and cooperate with the Taiwanese bubble tea shops in Vietnam. Using the uniqueness of the production technology and the culture of Taiwanese bubble tea as a new localness claim.With the continuous expansion of Vietnam''s bubble tea shop, Taiwan use bubble tea as localness claims faced threat, that makes Taiwanese businessmen are in the anxiety of re-territorialization localness meaning. At the same time, Taiwan also realized that the tea used were mostly imported from abroad, which in turn caused anxiety in local production. In order to solve these problem, Taiwan promotes the re-cultivation plan of the flat tea garden, and wants to reconstruct the localness meaning is equal to local production.
The controversy between Taiwan and Vietnamese tea is due to the meaning of "localness" has no certain essence. The meaning of localness is constantly changing during the development of Taiwanese tea industry. At the same time, these changes also reflect the anxiety of the Taiwanese tea industry in seeking what is localness.
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