The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example
碩士 === 國立臺灣大學 === 事業經營碩士在職學位學程 === 106 === Taiwan''s retail industry has changed considerably over the last 30 years with the development of the industrial and commercial economy . Retail has moved towards the chain of access . The competition between retail market are also quite...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/sz838c |
id |
ndltd-TW-106NTU05331024 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-106NTU053310242019-05-16T01:07:39Z http://ndltd.ncl.edu.tw/handle/sz838c The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example 快速消費品產業零售市場之管理優化研究-以N公司為例 Chun-Jung Huang 黃俊榮 碩士 國立臺灣大學 事業經營碩士在職學位學程 106 Taiwan''s retail industry has changed considerably over the last 30 years with the development of the industrial and commercial economy . Retail has moved towards the chain of access . The competition between retail market are also quite dramatic . The business model of the fast-moving consumer goods industry is also changing in response to changes in the channel structure . This study is based on the fast moving consumer goods trader N Company suffered a serious loss for the first time in 2016 due to environmental impact. The management team hopes pass six sigma DMAIC method to improve business performance. After DMAIC steps identify business issues and refine the business workflow. It shows a obvious performance improvement in 2017 . At the same time N company also plan to extend this set of management platform tools to other regional in Asia. 郭佳瑋 2018 學位論文 ; thesis 72 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立臺灣大學 === 事業經營碩士在職學位學程 === 106 === Taiwan''s retail industry has changed considerably over the last 30 years with the development of the industrial and commercial economy . Retail has moved towards the chain of access . The competition between retail market are also quite dramatic . The business model of the fast-moving consumer goods industry is also changing in response to changes in the channel structure .
This study is based on the fast moving consumer goods trader N Company suffered a serious loss for the first time in 2016 due to environmental impact. The management team hopes pass six sigma DMAIC method to improve business performance. After DMAIC steps identify business issues and refine the business workflow. It shows a obvious performance improvement in 2017 . At the same time N company also plan to extend this set of management platform tools to other regional in Asia.
|
author2 |
郭佳瑋 |
author_facet |
郭佳瑋 Chun-Jung Huang 黃俊榮 |
author |
Chun-Jung Huang 黃俊榮 |
spellingShingle |
Chun-Jung Huang 黃俊榮 The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example |
author_sort |
Chun-Jung Huang |
title |
The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example |
title_short |
The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example |
title_full |
The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example |
title_fullStr |
The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example |
title_full_unstemmed |
The Management Optimization of the Retail Market in the FMCG Industry - Use Company N as an Example |
title_sort |
management optimization of the retail market in the fmcg industry - use company n as an example |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/sz838c |
work_keys_str_mv |
AT chunjunghuang themanagementoptimizationoftheretailmarketinthefmcgindustryusecompanynasanexample AT huángjùnróng themanagementoptimizationoftheretailmarketinthefmcgindustryusecompanynasanexample AT chunjunghuang kuàisùxiāofèipǐnchǎnyèlíngshòushìchǎngzhīguǎnlǐyōuhuàyánjiūyǐngōngsīwèilì AT huángjùnróng kuàisùxiāofèipǐnchǎnyèlíngshòushìchǎngzhīguǎnlǐyōuhuàyánjiūyǐngōngsīwèilì AT chunjunghuang managementoptimizationoftheretailmarketinthefmcgindustryusecompanynasanexample AT huángjùnróng managementoptimizationoftheretailmarketinthefmcgindustryusecompanynasanexample |
_version_ |
1719173967098413056 |