Estimating the Impact of B&B on the Hotel Industry- Evidence from Hualien County

• Main Authors: Chen-YingJu, 陳瀅如
• Other Authors: 朱建達
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/xafcnr

碩士 === 國立臺灣大學 === 經濟學研究所 === 106 === This study examines the effect of B&B Industry on the local hotel industry in Hualien County. After a review of the literature, most of the studies have focused on International tourist hotels in Hualien, but the research about the economic influence of B&B industry is scattered. The aim of this paper is to estimate the impact of the rapid growth of B&B supply in Hualien to the average income and revenue per available room of Hotel Industry. The data comes from “TaiwanStay” website from 2009 to 2017, which provides Taiwan accommodation industry statistical data. In my empirical result, 2SLS regression shows that when the demand is relatively low in Hualien County, the B&B room supply growth has no significant impact on hotels performance. However in high-demand periods, the B&B room supply increases by 10% would cause the hotel average income and RevPAR decreased by 0.7% and 0.63%, respectively.