Consumers’ Cognition, Purchasing Behavior and Willingness-To-Pay for Mullet Roe

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 106 === Mullet roe is a traditional food in Taiwan and generates high economic value every year. As catch yields decrease, more research is conducted towards mullet culturing, but less goes towards consumers’ preference. Some research found that adding a little Estradi...

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Bibliographic Details
Main Authors: Shih-Chun Hsu, 許詩淳
Other Authors: Yu-Hui Chen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/s92zm3

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