Business Model of Computer DIYThermaltake Technology Co,.Ltd Case Study

• Main Authors: Chien-ming Pan, 潘建銘
• Other Authors: 郭瑞祥
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7rrpq5

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 106 === This case study is focus on Thermaltake Technology , Although Thermaltake in Computer industry have lots competetiion ,We still have some good advantage to surviver in this industry .And during 18 years , start from Taiwan , then have USA , Australia, Germany , China branch office and the represent office in Russia . The global employee approach 400 people now , and consolidate sales revenue in 2016 $ NTD 3,087,318,000. Afetr S.W.O.T analysis this case we got below conclusion: 1. Clear and definite operate policy 2. Purchase and sales strategy 3. Stable Company development strategy And the innovation is necessary core in Thermaltake that can surviver in this hard competition industry , the culture exist in all employee during working period .The center of corporate culture is the spirit of enterprise, prompting all my colleagues can unite to play our core competitiveness, implement the company''s business strategy, in addition to this study also proposed The following conclusions, as the technology and other computer industry in the face of environmental impact and competition with the industry, the future sustainable development strategy (A) the development and expansion of new markets (B) the market supply and demand in the future and growth C) Prospects and unfavorable factors of development and countermeasures