| Summary: | 碩士 === 國立臺灣藝術大學 === 工藝設計學系 === 106 === Along with economic development and rising consumer awareness, the goal of consumer behaviors in experience economy is to satisfy the demand for customer delight. The Chinese incense culture has an extensive history, expansive and profound in scopes. How to promote and raise the presence of Chinese incense culture for larger market penetration, it’s worth to concern and investigating. The objectives of this study are as follows: (1) To investigate the experience value and sensual approaches of incense art events; (2) To construct a sensual experience model for customer delight satisfaction; (3) To propose of qualia service innovational design of Incense culture experiencing . This study integrates “Service Experience Engineering (S.E.E.)” and “Qualia Experience Model” presented by Professor Lin RongTai(2010). With methods like demand observation, analysis of service value network and service design, the study will propose unchartered services for incense art events, while blending the five major qualia of the sensuality value, so as to discover practical measures for incense art experience and develop service experience design with qualia.
The study has compiled 32 key elements in the experience value of incense art and conduct correlation induction based on five major qualia. The research findings reveal that in incense art experience value, great quantity of information can be drawn from the “Incense perception” in “Inner reflection” and “Heartfelt reception”. Architecture based on the five major qualia unveiling the sixth qualia dimension, “Feeling”; We hope to apply the extended A.B.C.D.E.F. (elements of Qualia) to a comprehensive interpretation of incense art service experience design.
The research conclusions are: (1) Unveiling the sixth qualia dimension, “Feeling”; (2) The six major qualia experience value key elements of incense art are: Creativity→Attractiveness→Beauty→Feeling→Engineering→Delicacy; (3) Using tea to induce incense will help initiate the potential of five sensual reception: first to savor tea to get rid of worldly concerns, next to savor the aroma to distill the Feeling, as the use of smell will evoke the pristine fragrance and strengthen memory connection; (4) The incense art experience is inspired by nature and fused with the wabi-sabi Japanese aesthetics, which is guideing the senses back to a natural state; (5) Incense is not limited to religious ceremonies but also a medium for psychological solace, as well as an olfactory art and companion for soulful transcendence and spiritual practice.
|
|---|
