| Summary: | 碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班應用媒體藝術組 === 106 === With the conspicuous role of live broadcast in the new media ear, many news medias are using Factbook Live to create a refreshing news experience for their viewers. Facebook launched journalists’ live broadcast in September 2015. This study examined how Taiwan’s news medias coped with Facebook Live, and noted that Eastern Broadcasting Co., Ltd. (EBC) was the first news media in Taiwan to produce live news based on Facebook fan pages through TV station journalists, one step ahead of all other TV news stations in terms of processing Internet news. Focusing on news production, this study employed Hierarchy of Influences Model as theoretical basis to discuss three topics as follows: (1) What does the live news produced for EBC fan pages look like? (2) What are the changes made by Facebook Live for the news production process? (3) What factors have influenced the Facebook live news production process of EBC? (4) What challenges have been encountered by TV station journalists when they produce news using Facebook Live? And how do they handle the challenges? This study employed Content Analysis Method and observed EBC Community News Department through in-depth interviews. Research results are summarized as follows:
(1) EBC allocates a long time frame to live news in which lifestyle is the major news coverage. Lifestyle, social justice and touching stories arouse the strongest repercussions among viewers. (2) EBC has established an exclusive production process for its live news. Its live broadcast anchors are required to recite all the details and facts about the news events and to develop the ability to ”tell” news events sequentially for a time frame longer than SNG news reports. The live broadcast includes two types of news events, namely, the topical news events spreading on the Internet as well as daily emergencies. (3) Various aspects of the live news production process were analyzed. At the individual level, live broadcast anchors are required to handle multiple tasks themselves, and with the managers’ experience and backgrounds, live news is produced just like a TV program. At the media routine level, catching up with viewer’ preferences, instead of managing news run, has become a daily routine. At the organization level, the Community News Department is affiliated to the TV News Department and relies on the TV pictures provided by the News Department. Apparently, the Community News Department needs more facilities and manpower. At the extra-media level, the viewers’ preferences affect the contents of live news, and at the same time the embedded marketing remain to exist in the live news. At the ideological level, viewers’ opinions play a vital role in the live broadcast platform although the live news is still affected by the longstanding ideology. (4) For the live broadcast anchors, the irreversibility of Facebook Live and the viewers’ instant response are unprecedented challenges. In the live broadcast, viewer count means ratings. Faced with the pressure arising from ratings, mentality has to be adjusted. The adjustment of mentality and the positive attitude – never be afraid of difficulties – are the only way to survive at the time that new technologies continue to grow.
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