A Study on the Graphic Communication Arts for the Application of Prosocial Behavior

• Main Authors: YUAN, MENG-YU, 袁孟瑜
• Other Authors: HE, CING-HUEI
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/4yajjm

碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 106 === Mohandas Karamchand Gandhi:「The highest moral is constantly serve, to work for human love.」The value is what everyone is looking for in the lives. Then, those who have positive mind ignite positive in the society. In Taiwan, there is a group of people who always silently, humblely, firmly do the things that they believe in. What they are doing perform prosocial behavior that makes our lives and society mutual benefit and win-win. Therefore, the research is aimed to spread and promote the energy of positivity, selfless, goodwill, by the media of story-telling in picture creations. The work is to illustrate the topic of those who silently doing good in our society. However, the reasons that influence prosocial behavior are diversified. Therefore, personal factors, environmental education factors, and social and cultural factors are the three mainly dimensions to be discussed. Through collecting, analyzing, transforming the information, the behaviors of prosocial behavior is used as the theme, which illustrated in to words. Then using the media of graphic and context to interpret and convey these concepts, and develop a series of works. Furthermore, use these creations to explore in-depth the actual behavior of what prosocial behavior to do, as a basis for graphic design. To sum up, basic on the graphic creations and the analysis of the questionnaire, the relationship between the creations and the prosocial behavior has be examined and verified. Furthermore, the results is fulfilled the performance of prosocial behavior in the art work.