| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 106 === This study investigates factors that may influence citizens’ behavior intention to
use ecolabel products. An extension of Pro Environmental Planned Behavior (PEPB)
model with an additional factor was used as the assessment model. The proposed model
consists of seven factors: Perceived Authority Support (PAS), Perceived Environmental
Concern (PEC), Perceived Benefit (PB), Attitude (AT), Subjective Norms (SN),
Perceived Behavior Control (PBC), and Behavior Intention (BI). A questionnaire survey
was designed and was distributed in Taiwan and in Indonesia. A Structural Equation
Modeling (SEM) was used to analyze the proposed model. The statistical result reveals
that the proposed model explains 52% of citizens’ behavior intention to use ecolabel
product in Taiwan’s case and 74% in Indonesia’s case. Furthermore, attitude is found to
be the most dominant factor towards citizens’ behavior intention to use ecolabel products
in both Taiwan’s and Indonesia’s cases. When comparing between Indonesian case and
Taiwanese case, four correlations, which include PAS to PEC, PAS to PB, PEC to AT,
and PB to PBC, show a higher level of significance for Indonesian than that of Taiwanese.
These findings can help business’ decision makers look into factors that have influences
toward citizens’ behavior intention and adapt strategies to increase the use of the business’
ecolabel products accordingly. Additionally, the findings can serve as inputs for
governments and agencies with authorities to have impacts on ecolabel policies to
continue to increase citizens’ intention to use ecolabel products and to persuade
manufacturing companies to produce more ecolabel products as well.
|
|---|
