A Case Study of Brand and Online Word of Mouth on Consumer Purchase Tendency
碩士 === 國立臺灣科技大學 === 財務金融研究所 === 106 === In the ‘90s, Taiwan food industry was just turned to domestic market from export-oriented one. Many familiar brands started to show up among the public, where there was lack of information and marketing resources. Those who had the affluent re-sources had bett...
Main Authors: | WEI-CHEN LIU, 劉韋辰 |
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Other Authors: | Day-Yang Liu |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/3qc3be |
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