A Case Study of Brand and Online Word of Mouth on Consumer Purchase Tendency
碩士 === 國立臺灣科技大學 === 財務金融研究所 === 106 === In the ‘90s, Taiwan food industry was just turned to domestic market from export-oriented one. Many familiar brands started to show up among the public, where there was lack of information and marketing resources. Those who had the affluent re-sources had bett...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3qc3be |