| Summary: | 碩士 === 國立臺灣科技大學 === 數位學習與教育研究所 === 106 === This study aims to explore the information sharing behaviors of middle-aged and olderly on a social network application, Line, and their motives and needs for the sharing. Comparisons on the usage patterns, sharing content, sharing motivation, and sharing behaviors among different personal background groups were also further analyzied. Line Users over 55 years of age were the target subjects been recruited to participate the research. Data were collected through both online and paper based questionnaires. Eliminating the inconsistent and invalid 27 questionnaires from 449 questionnaires received, a total of 422 valid questionnaires were used for final analysis. The results of the study are summarized as follows:
(1) People from different gender, age, and educational level groups have significant different usage patterns: (a) People with education level above college and the age group of 55-59 years old have been using Line the longest about 4-6 years. (b) The groups under the age of 69 have significantly higher frequency of usage than the group over 70 years old. (c) Women significantly spend more time on Line than men, while the middle school (including below) group spend more than 3 hours per day that is significantly higher than other educational level groups.
(2) Different gender and age groups significantly received different types of content on Line: (a) Male participants receive more contents on music appreciation, photography, technology, finance, sports, and jokes while female participants receive more contents on recipes, discounts, and greetings. (b) For people from the age group of 70 and older, the content received are more music appreciation, photography, and learning than other groups; the age group of 55-59 years old receives more contents on movies, fortune telling, and mobile shopping.
(3) Different age groups are significantly different in the contents they shared on Line: The group 70 and over more frequently shared contents on movies, music appreciation, fortune telling, learning, sports, medical health care, recipes, and jokes than any other age groups.
(4) People from different gender and age groups have significant different motivation to share on Line. Men are having significantly higher motivation to share than women. The age group 70 and older has significantly higher motivation to share than other age groups, but the privacy cost they precived is significantly lower than other age groups.
(5) Seniors over 70 years of age have significantly higher control needs, achievement needs and affiliation needs than younger groups.
(6) Age has a significant impact on general sharing behaviors while gender has a significant impact on forwarding behaviors: (a) Men's forwarding behavior is significantly higher than women. (b) The age group 70 and older is significantly higher than other age groups in general sharing behaviors; trhe group aged 60-69 is also significantly higher than 55-59 aged group in general sharing behaviors. (c) People from the groups of high school and college and above have significantly higher the overall sharing behaviors as well as general and forwarding behaviors than the people from middle school group..
(7) The overall sharing behaviors of the participants were affected by the motivational variables of expected feedback and reciprocal altruism.
(8) The general sharing behaviors of the participants were affected by the variables of expected feedback, the reciprocal altruism, emotional costs, and age.
(9) The forwarding behaviors of the participants were affected by the variables of expected feedback, the reciprocal altruism, intrinsic value, and gender.
Finally, based on the results of this study, the conclusions and discussions were made, and suggestions were included on family interaction and future research.
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