| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === Since 2010, the prosperous applications of technologies such as digitalization in the world, broadband internet, diversified Internet applications, Internet and IoT, big data, business intelligence and cloud computing have led to the rapid development of commercial operation and operation modes in many industries. With huge advances in information technology, it is facing a huge impact. In view of the fact that in the process of computerization of information in Taiwan, SMEs are often subject to budgetary constraints and the lack of information professionals. For a long time, most SMEs are neither capable nor willing to invest themselves in the development of their own computer operating software system. This case study is a well-known company in Taiwan OA system integrated sales group, with many corporate customers. With the rapid development of the Internet today, the company spotted the huge business opportunities brought by the Internet, the Internet of Things and the public cloud. In May 2014, they set up a new business in the group - An office cloud and focused on the cloud Software as a Service (SaaS). SaaS services are primarily leased to small and medium-sized businesses and leased using standardized computer software operating systems, such as the human resources management operating system, without incurring excessive costs. However, the new venture ACSBG in the case company, operating a year later, is showing a low revenue, resulting in annual loss of 30 million. The case company executives were shocked at the time the business plan of SaaS services, is facing the dilemma - how should ACSBG companies to adjust the organization and modify the business model? How to make good use of the Group's access to open up a customer base to enable new start-ups to grow rapidly?
This thesis is written with the Harvard case way. The thesis includes two parts: the case content and teaching notes. Through teacher's guidance and case study, this thesis discusses how does the entrepreneurial spirit affect the business? And how do we design the right business model? In face of business crisis events, how do companies have to make organizational changes and conflict management? It is expected that this case study would provide new and deeper insights to business top managers for reference.
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