| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === Taiwan has a shallow market economy that is highly prone to the influence of external environment changes., identifying a method to flexibly adapt to the market at times of substantial market environment changes is a challenge that Taiwanese small and medium-sized enterprises. This study adopted the Harvard case method to describe how Sandy, the case's owner, escaped from the corporate crisis and started her jewelry industry business encounter by the company as well as the adaptive strategies that are employed. The study results may Tiss is also used explore as topics including leadership, enterprise transformation, PEST, business model.
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